Why We Say ‘Sugar-Conscious’ and Why ‘Zero Sugar’ Isn’t Always the Flex It Seems

Walk down any drink aisle today and you’ll see it everywhere: big, bold claims like “Zero Sugar!” It sounds like the dream, until you flip that shiny can around and find a full list of synthetic sweeteners your body doesn’t even recognize.

So, what’s the catch?

The truth is, zero sugar doesn’t always mean zero impact. Many artificial sweeteners can spike your insulin in sneaky ways, stress your gut, or leave you feeling bloated and wired. They’re designed in labs to taste sweet without the calories, but your body isn’t a lab experiment.

At FRUGA, we don’t play those games. We believe real fruit and plants do the job perfectly, no tricks needed.

We call it being sugar-conscious.

• We sweeten gently, with real fruit and plant extracts
• We never sneak in artificial substitutes or chemical sweeteners.
• We craft every can to work with your metabolism, not against it.

Being sugar-conscious means we think about how sweetness affects your body, your mood, and your day, not just what looks good on a label. Because real sweetness shouldn’t come with fine print.

So next time you pick up a can, ask yourself: Is it really “zero sugar,” or just zero honesty?

Keep it real. Keep it FRUGA.